A great meetup. Marty's presentation was an excellent overview of conversion optimization. There were lots of good examples that took us to the detail level where the principals could be applied. Plus it was fun doing a group critique of various sites - its always good to get diverse insights.
Laura's content presentation last month and this presentation from Marty illustrate how all of these tactics work together. Page/Site design, site goals, content (written and visual), conversion, and SEO are all interconnected. With the search engines becoming more focused on user experience - and better able to understand site content - all these things are vital to a successful Website.
— Bill Garnett